The Digital Advertising Association is a membership organization that brings together media and advertising professionals. They provide training and knowledge to help the advertising community succeed in their business. This association was formed in 1980 and has grown to over one hundred member organizations in fifty countries. They provide resources and help others succeed.
They have published a book that can help you learn digital advertising. “Content Media Research for Marketers” is a quick read with useful information. It discusses media types, pricing, search engine optimization, and research. Most of the information is applicable to print and broadcast advertising. There are three sections: Digital Content, Search Engine Optimization, and Persuasive Programming.
“Content Media Research for Marketers” is not a book in itself. However, it is a collection of case studies, discussions, and other literature that members can explore. The book has twenty-eight chapters and includes case studies of four companies. These include J.D. Powers and Associates, Kornelier Management Corporation, Boston Consulting Group, and Coca-Cola. I found the book interesting and a good reference.
I agree with one of the chapters in this book. “How Digital Advertising Uses Flash,” by Peter Norton and Richard Liben, discusses how digital advertising works. This chapter focuses on Flash. I liked the discussion about how Flash ads are different than regular advertisements.
I also liked the information about how advertising professionals use social media to connect with their customers. Social media allow advertising professionals to form relationships with their clients. This is a good read for anyone who is thinking of becoming a social media marketer or wants to know more about what advertising professionals are doing.
The last chapter of “Content Media Research for Marketers” by Christopher Terry and Jennifer Greene addresses the issues facing today’s advertising professionals. They point out that while print and television advertising is still essential, digital advertising is becoming a big part of the advertising mix. The authors explain why digital advertising has been successful, what they look for in a campaign, and what the future may hold for digital advertising.
This is a very good book. It is informative and entertaining. I learned a lot from the book. However, I would like to see more additions on the topics of content and search engine optimization. That would make the book even more helpful.
This is an entertaining book and provides a lot of information. It is geared for advertising professionals and not general readers. For someone looking to become more knowledgeable about the industry, it is a good book to read. It takes marketing and the advertising industry seriously, but it is not as technical as some of the other books in the genre. It could be great for someone who already does work in the industry, or for someone just looking to learn more about it.
This is an excellent primer on digital advertising. If you have no idea what it is, or how it works, this book will help you understand it better. With a simple read on the cover and full of details, this is a must-read book for anyone who is just beginning to get into the digital advertising game. It is definitely a must-read for all those in the business.
This book is chock full of interesting case studies and practical application of the theory presented within the pages. It also introduces you to the business model and explains why it works. Specifically, it addresses the use of video marketing and mentions social media and online reputation management as important tools to advertise your product online. It also touches on the latest trends in search engine optimization and video marketing.
This isn’t your run-of-the-mill advertising textbook. This is much more than that. It isn’t even a college textbook. The content within this book is designed to give you cutting-edge strategies and examples of how to market online using digital advertising. Best of all, it’s a very easy read and highly informative.
If you want to learn what the experts are really thinking, then Digital Advertisers Anonymous is the book for you. You’ll find insider information from successful online advertisers and consultants. You’ll be able to apply the concepts and strategies learned within this text to your own campaigns. This is an excellent reference for anyone wanting to become involved in digital advertising. It’s an “all the way” book. If you need more information and guidance, you can visit this website at https://www.digitaladvertisingassociation.com/ they can surely help you out.